PROMOTIONAL PACKAGINGBuilding brand equity through relationship marketing can be accomplished with the proper plan and the proper package. For decades, Howell's promotional packaging has been an integral part of pharmaceutical marketing strategies for numerous blockbuster products. The emphasis today is on patient-centric approaches that provide real value to the patient either in terms of patient education, behavior modification, or compliance. |
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 Division of F. M. HOWELL & COMPANY
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